Client
Oakley.com
Year
2018
Role
Ux designer part of
Luxottica’s Digital Team
What we did
- UX Strategy
- User flows
- Personas
- Wireframes
- Prototypes
Link
Re-think the approach to the product listing pages
Product listing pages are crucial for every e-commerce. Oakley.com sells different categories of products and each group has different technologies and peculiarities. During the navigation, users did not often find information or insight about them. Our goal was to make them more aware about the right product for their needs.
Re-Design the PLPs with the following goals:
- Increase the ‘’know-how-to’’ of the user about Oakley Techs
- Give the product more importance
- Find the way to avoid the use of Landing page coded in HTML
- Increase the usability of the PLPs working on filters and other elements
